A KINGS TALE OF SMOKE AND FIRE
Mezcal was distilled and used by the Aztecs to chase away the demons of the dessert from their bodies
There are multiple myths around Mezcal. The one that inspired our name is about an Aztec King that ruled in the golden era of that Empire. He believed that Mezcal was a sacred beverage that chased away the demons of the desert. So every day he forced his people to drink it.
We are always with the people, so when we heard that story for the first time the word Coward came to mind. A Coward King felt like a solid declaration of the side we stand with.
Mezcal should always be drank out of pleasure, never obligation.